HELLO!

I am a CMO and GM with a proven track record of driving growth and building brands across diverse businesses - from tech startups to leading global brands.

I have deep experience with product and go-to-market strategy, brand and growth marketing, P&L ownership, and designing and managing cross-functional organizations.

Get in touch to chat about how I may be able to help you.

STREET CRED

I have had the pleasure of working with incredible teams. Some of them are highlighted below.

  • Head of Consumer Marketing

    Built marketing and product strategy for Stripe’s new consumer product - Link. Led all B2B and B2C marketing functions including product marketing, go-to-market strategy, brand, growth, and marketing technology.

  • Chief Marketing Officer

    First ever CMO of Danny Meyer’s USHG, including 19 restaurants with 28 James Beard awards, a national food service/catering business, and a growth equity fund investing in hospitality/technology startups.

  • Entrepreneur In Residence

    Advised BVP portfolio companies on scaling organizations, developing culture, leadership team development, growth marketing, brand marketing. Participated in weekly investment meetings.

  • Vice President of Marketing

    Joined Blue Apron as employee #8 and served as a key executive and culture carrier through IPO. Managed a team of 34 people and $100M+ budget as the head of all customer acquisition, retention, and brand functions.

  • Associate Brand Manager

    As brand manager for Dove beauty bar, grew topline revenue 9X previous years. Developed the largest innovation for Breyers ice cream, working with cross-functional teams across R&D, operations, finance, consumer insights.

  • Senior Associate Consultant

    Developed strategic solutions on 12 cases for clients across a variety of industries including industrial manufacturing, entertainment, telecom, financial services, and defense.

HOW WE MAY WORK TOGETHER

As a consultant and fractional CMO, I work with founders, product, and marketing leaders to help with a range of commercial projects. My clients include Toast (public restaurant management software company), The New York Times (global leading media organization), Capsule (digital pharmacy startup), Starface (nationally distributed skincare startup), Full Sleep (hardware and software sleep technology startup).

  • I’ve spent many years working closely with product (digital and physical) to develop value props, positioning, and GTM strategy. This is some of my favorite work. I can work across your product and marketing teams to create and refine product roadmaps, conduct UXR, and identify key channels and launch plans.

  • Brand positioning work is most impactful when there’s alignment across internal stakeholders and it’s opinionated enough to be actioned on. I’ll collaborate with your leadership and marketing teams as well as any agencies or vendors to develop a brand positioning for your business or ideate on campaign ideas to help achieve your brand goals.

  • I find it really fulfilling to work with leaders of growing companies to workshop solutions to their greatest needs - whether that be batting around ideas, strategizing about org structure, finding ways to strengthen team dynamics, brainstorming about partnerships or tackling another topic that’s top of mind for them. My mentor used to describe this as “playing tennis” and I’m looking forward to seeing you on the court.

  • I’ve negotiated commercial and brand partnerships with multinational public companies, media organizations, and startups and can help you make progress on deals that often have long sales cycles and require consistent follow-up.

  • I’ve led internal teams and external agency partners across growth and creative functions. I can partner with internal leaders to design collaborative processes and operations to reach your creative or performance marketing objectives. I’m also happy to work with teams on more hands-on projects - e.g. developing a creative campaign, experimenting with new growth channels, optimizing existing campaigns, running an RFP and onboarding new agency partners, etc.

  • I’ve led PR, internal comms, investor comms, and crisis comms for several organizations and can help develop your strategy for any of these functions and help produce or edit assets like press releases, company communications, investor decks.